Nonprobability sampling methods include convenience sampling, quota sampling and purposive sampling.
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In quota sampling the selection of the sample is non-random.
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In quota sampling, there is non-random sample selection and this can be biased because not everyone gets a chance of selection.
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In the 1930s most pollsters used quota sampling, in which interviewers are asked to find and question certain numbers of people who match various profiles.
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In 1948, they used quota sampling, where interviewers were told to find so many young white men, so many elderly black women, and so on.
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Stratification is used in quota sampling, a non-random method in which the researcher identifies strata of the population and pre-determines how many participants are needed from each strata.
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That same year, George Gallup, an advertising executive who had begun a scientific poll, predicted that Roosevelt would win the election, based on a quota sample of 50, 000 people.
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